ASWP – 20 Days of Emotional Blackmail from Duolingo

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Is Duolingo’s Owl Really That Evil?

The article ’20 Days of Emotional Blackmail from Duolingo’ explores the persuasive and potentially manipulative tactics employed by the language learning app Duolingo. The author, whose identity is unknown, describes their experience over a 20-day period, detailing how the app ‘s strategies work to keep users engaged and motivated. The article focuses on how the app’s design leverages emotional triggers and game-like mechanics to create a sense of urgency, accomplishment, and even guilt.

What is Duolingo’s Motivation?

Duolingo is a free app that relies on advertising revenue. It has a business model that relies on user engagement and a significant level of user retention. To achieve this, Duolingo’s design leverages a number of strategies, including:

* **Progress Tracking:** Duolingo displays a user’s progress in a visually appealing way, encouraging users to continue using the app to achieve their goals and complete their ‘streaks.’

* **Notifications:** Users are frequently notified when they’re close to reaching a milestone or when they have an opportunity to continue their streak. These notifications can be highly persuasive, reminding the user of their commitment to learning and potentially making them feel obligated to continue.

* **Streak Bonuses:** The article highlights how the app’s streak system contributes to emotional blackmail by creating a sense of fear of losing progress and a feeling of obligation to continue the streak, even when the user might not have the time or inclination.

* **Rewards:** The app uses a variety of rewards, such as virtual badges and other in-app rewards, to motivate users to progress and maintain their engagement. The article suggests that these rewards can contribute to the addictive nature of the app, especially for those with a need for validation or achievement.

The article argues that these strategies are not inherently harmful but can be manipulative and potentially addictive if not used responsibly. The author notes that users should be mindful of the time they spend on the app and how it affects their overall well-being, and that the app should not be used as a replacement for other learning methods or for individuals who are struggling with other emotional issues. The article concludes by suggesting that Duolingo should be used responsibly and not allow the app to control or dictate your life.

Recommendations: How to Manage Your Duolingo Usage

For those who have concerns about their Duolingo usage, the article offers several practical recommendations:

* **Set Boundaries:** It is important to set clear boundaries for your time on the app. This could involve limiting your daily usage, turning off notifications, or even taking periodic breaks from the app.

* **Focus on Learning:** The article suggests focusing on the learning aspect of the app instead of getting caught up in the game-like mechanics and rewards. This can help you appreciate the value of language learning and make the app more meaningful.

* **Alternative Learning Methods:** The article recommends that users diversify their language learning methods, exploring other resources and approaches beyond Duolingo. This can help prevent dependency on the app and offer a more well-rounded learning experience.

* **Seek Professional Help:** The article advises users who find themselves struggling with excessive app usage or experiencing negative emotions related to the app to seek professional help. This can provide valuable support and guidance in addressing any underlying issues.

It’s important to note that the article ‘s author is sharing their personal experience and does not claim to represent the experiences of all Duolingo users. The article also does not intend to discourage the use of Duolingo, but rather to encourage users to be mindful of the app’s potential for manipulative tactics and to prioritize their well-being and balance in their use of the app.

This is a summary of the article titled ’20 Days of Emotional Blackmail from Duolingo,’ originally published on UX Collective, a Medium publication. You can find the original article at:

https://uxdesign.cc/20-days-of-emotional-blackmail-from-duolingo-4f566523e3c5?source=rss—-138adf9c44c—4

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