Measuring Design Impact: A Practical Guide for Designers
This new video course, ‘How To Measure UX and Design Impact’, offers designers and managers a practical guide to measuring design success. Created by Vitaly Friedman, the course delves into the crucial topic of Design KPIs and UX scorecards.
The Backstory: Designers as Enablers, Not Disruptors
The course acknowledges the common perception of designers as ‘disruptors’ who challenge established processes and focus heavily on user needs. However, it emphasizes the importance of designers becoming ‘enablers’ by quantifying their impact and demonstrating the value they bring to the business. While many departments have clear metrics and KPIs, designers often lack this, making it difficult to showcase their contributions.
Bridging the Gap: Translating Business Goals into Actionable Design
The course aims to address this by providing a framework for translating business goals into measurable design initiatives. Through a combination of UX scorecards, UX metrics, and a defined workflow, designers can effectively communicate their impact on revenue, customer loyalty, support, and delivery.
Course Content: A Deep Dive into Design KPIs and UX Scorecards
‘How To Measure UX and Design Impact’ offers a comprehensive understanding of Design KPIs, including how to establish team-specific KPIs, track them effectively, and integrate them into the design process. The course also explores how to translate ambiguous objectives into actionable design goals and how to measure design systems and UX research.
Key Takeaways: Measuring and Visualizing UX Impact
The course emphasizes the need for designers to actively measure and visualize their impact on the business. It equips them with the tools to track UX improvements, identify areas for optimization, and demonstrate the value of their contributions. By the end of the course, designers will have a toolbox of practical techniques and strategies to define, establish, sell, and measure design KPIs.
This summary is based on the original article, ‘It’s Here! How To Measure UX & Design Impact, With Vitaly Friedman’, found here: https://smashingmagazine.com/2024/10/new-video-course-how-to-measure-ux-design-impact/.