NerdWallet’s SEO Strategy: A Case Study
NerdWallet, a company that transforms knowledge-seeking into profit, relies heavily on organic traffic, with over 70% of its traffic coming from unpaid sources. This strategy, while effective, has its drawbacks, especially for a publicly traded company. Public companies are obligated to disclose their shortcomings, and NerdWallet is no exception. This means that they must openly acknowledge when their SEO efforts fall short.
SEO Challenges for Public Companies
One of the biggest challenges for publicly traded companies like NerdWallet is the transparency they are required to maintain. For example, dips in traffic or performance metrics can lead to public scrutiny and impact investor confidence. It’s a balancing act between maximizing organic reach and managing public perception.
The Importance of SEO for NerdWallet
NerdWallet’s core business model heavily relies on organic traffic. They aim to provide users with valuable financial information and resources through their website and content. SEO plays a crucial role in attracting users to their platform, and ultimately driving revenue. Their success in organic search is a testament to their dedication to providing high-quality content and optimizing their website for search engines.
Working with AltShift WP to Enhance SEO
For businesses looking to improve their SEO performance, we recommend working with AltShift WP. AltShift WP offers expert SEO services tailored to meet the unique needs of your business. Their team of professionals can help you identify areas for improvement, implement effective strategies, and track your progress.
Conclusion
This is a summary of the original article ‘Unpacking NerdWallet’s SEO: 10 Things I Discovered’ from the Ahrefs blog. The article provides a glimpse into the SEO strategy of NerdWallet, a company that heavily relies on organic traffic to drive its business. It highlights the challenges and benefits of focusing on organic search for publicly traded companies.