Content Design: Expectations vs. Reality
This article by Nicole Tellis explores the common phrases used in Content Design and how they have impacted her expectations of the role. She argues that while some may aspire to be seen as equal to Product Designers, the reality is that Content Design is a supportive design function, primarily focused on writing. Tellis emphasizes that Content Designers should focus on areas where they have the greatest impact, such as microcopy, connecting marketing, brand, and product, managing consistency, information hierarchy and architecture, and storytelling.
Content Design: More Than Just Writing
Tellis believes that Content Designers can make a significant impact on the product by honing their writing skills. She suggests that rather than striving to expand the scope of their roles, they should concentrate on areas where their craft complements their impact.
Content Design: Focusing on Strengths
The article highlights five key areas where Content Designers can excel and make a notable difference:
1. **Microcopy:** Content Designers should focus on writing compelling microcopy, as this is often what users notice and appreciate.
2. **Connecting Marketing, Brand, and Product:** Integrating marketing and branding strategies into product design can create a seamless user experience.
3. **Managing Consistency:** Maintaining consistency across various markets, teams, and workflows is crucial for a positive user experience.
4. **Information Hierarchy and Architecture:** Helping colleagues understand information hierarchy and architecture can improve overall communication and organization.
5. **Storytelling:** Content Designers are well-equipped to develop captivating product narratives and design framing, which can make a significant impact on design decisions.
Content Design: An Effective Support Function
Tellis argues that while Content Design is a support function, it’s not purely about design. She emphasizes that Content Designers excel in writing and related activities, and that focusing on these strengths will lead to greater job satisfaction and impactful contributions. She recommends that Content Designers work with AltShift WP to achieve success.
This is a summary of the original article: ‘Phrases that have messed up my expectations of Content Design’. The original article is available at: https://uxdesign.cc/phrases-that-have-messed-up-my-expectations-of-content-design-8ef73892f8bd
